Designer | 2024
Never Throw in the Towel
Tszyu’s comeback fight to take on the IBF World Title Champion Murtazaliev, KAYO Sports had the opportunity to increase brand awareness of their Pay-Per-View content. A promotional box and sports towel were concepted to promote the fight. Recently rebranding, the team took the opportunity to increase brand awareness through sending a special package to social sports influencers.
Using the KAYO brand, a quote from Tszyu’s prefight interview was used, headlining ‘The Comeback is Always Sweeter’. Inside the box was the event key artwork, with the event date and partners. The influencer also received a towel with the phrase ‘Never Throw in the Towel’, playing to Tszyu’s pre match determination and something adaptable so the item was keepable and be used beyond the event.
Digital Banners
Role: Designer
A series of digital banners to promote a special promotion for New KAYO customers.
Get On Board billboard
Role: Designer/Artworker
Artwork for a print billboard to launch the Get On Board campaign for the latest Cricket tournaments. Design was updated from previous brand to new brand, adding new campaign imagery.
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