The Ford Electric Roadshow was returning to travel the UK, and along with it the brand new Mustang Mach-e. With them presented on opportunity to draw more people to explore the Life of Electric car truck.
        We designed the Mustang Mach-e car decals to attract more footfall into the Roadshow proximity, allowing salespeople to showcase the Ford Electric car range and encourage potential customers to explore the Ford Electric Roadshow user journey.
        We created a design to show the electric energy powering the momentum of the car. The large bars increase in opacity to show the charging of the engine, with the smaller bars following creating the motion of energy travelling towards the engine.