Senior Designer | 2024

IHAC Awards / 2025 / Winner

Carers and givers to ill men are often overlooked. The extent Men’s health has on people involved has at times taken a backseat, with a deeper understanding needed to fully support all involved. The Movember Institue for Men’s Health conducted an extensive and deep research study into the state of men’s health, which was launched with a campaign to generate awareness and challenge governments of the world to commit to real change. The campaign had multiple channels which were developed by the Movember In-House creative department.

The AU Report

To share the findings of the state of men’s ill health, carers and government support systems, Movember created a series of Mental Helath Reports to be sent to the governments of each country. Below is the Australian Report, designed based off the English Report. This report was shared to press and delivered directly to government officials, with the aim to get more commitment and support from health departments to make up underfunding for year. The report used The Real Face of Men’s Health campaign assets, alongside developing a new visual design style for the Movember brand.

UK OOH Campaign

To coincide the Mental Health Report launch and a series of TVC in the UK, Movember was donated a series of OOH spaces to promote The Real Face of Men’s Health. Cargivers and supporters were placed front and centre, acknowledging the role everyone plays in ill Men’s health, and how it effects us all. The campaigns directed the public to the extensive report and the campaigns digital precense.

Supporter Toolkit

The campaign toolkit was sent to brand embassadors in campaign territories to educate Mo supporters on the campaign, it’s purpose and how to generate social media awareness for the campaign’s goals to create real change for everyone involved in men’s health.