Wonderful Things of Interest logo
Agency: Langland
Role: Designer
Role: Designer
With the company reband bringing fresh looks for different sub brands for societies/clubs in Langland, the Wonderful Things of Interest club wanted a logo that reflected the quirk and randomness of the club.
With helvetica being the primary typeface of the brand and tasked with creating a characterful logo, I used the various weights and caps of the font to create variety in the letters of the logo.
Designed to be animated first, the logo has different character designs which animate into different case and postions. The animation is quick and transforms the logo in a loop. I led the art direction of the animation of the logo.
Designed to be animated first, the logo has different character designs which animate into different case and postions. The animation is quick and transforms the logo in a loop. I led the art direction of the animation of the logo.
