https://liammead.co.uk Liam Mead Freelance Designer Thu, 09 Jul 2026 07:42:23 +0000 https://liammead.co.uk en https://liammead.co.uk/about-1 Tue, 16 Apr 2024 07:20:48 +0000 Liam Mead Freelance Designer https://liammead.co.uk/about-1 ABOUT ︎ If you rearrange the letters in Liam Mead, you can make the anagram A Dilemma.&nbsp; Ironically, I consider myself to be a problem solver. An award winning graphic designer with a knack for problem solving. Starting each project with a strategic approach, my work is grounded in concept, then delivered with high craft and attention to detail. This comes from an understanding that a project only thrives with a strong start and flawless finish. Taking on responsibilty and collaborating with talented teams leads to memorable work that is loved by clients, agency and audiences. Great work only comes from solving business needs and creative challenges in unexpected and stand out ways. My creative process grounds itself in strategic thinking to develop considered creative solutions that audiences connect with. The creative climate faced with after graduation means I'm agile to digital, print and animation, delivered across a wide range of platforms.&nbsp;I make things look beautiful,&nbsp;and no design work is delivered for publishing until it's pixel perfect. https://liammead.co.uk/Home Tue, 16 Apr 2024 07:20:48 +0000 Liam Mead Freelance Designer https://liammead.co.uk/Home LIAM MEAD -&nbsp; FREELANCE SENIOR DESIGNER ABOUT CONTACT PLAYLIST DEDICATIONS 🎶🔀&nbsp; SEARCH LIKE NEVER BEFORE 🔍🌐&nbsp; THE TOYS ARE TAKING OVER 🛬📱&nbsp; THE REAL FACE OF MEN’S HEALTH 👩‍👧‍👦📚&nbsp; 🥊📦 KAYO SPORTS 🏃📺 (VARIOUS)&nbsp; +YOU–TO BE THE CHANGE ➕🧑‍💻&nbsp; IF THIS SPEAKS TO YOU, SPEAK TO US 💬🧠&nbsp; DONALD TRUMPS&nbsp;🃏🎭&nbsp; RANDOM ︎ RANDOM ︎ RANDOM ︎&nbsp; 🧑🏻‍💻&nbsp;📍 Exeter, UK https://liammead.co.uk/Contact Tue, 16 Apr 2024 07:17:05 +0000 Liam Mead Freelance Designer https://liammead.co.uk/Contact CONTACT ︎ LIAM MEAD <img width="6255" height="2804" width_o="6255" height_o="2804" data-src="https://freight.cargo.site/t/original/i/797301a5b8b8631054bd1dad2fbf125fa87cef371e28e6e230c48cb9dbcb34ae/Asset-184x.png" data-mid="209034138" border="0" src="https://freight.cargo.site/w/1000/i/797301a5b8b8631054bd1dad2fbf125fa87cef371e28e6e230c48cb9dbcb34ae/Asset-184x.png" /> <img width="4795" height="1968" width_o="4795" height_o="1968" data-src="https://freight.cargo.site/t/original/i/67c1c27189a19dd8238f4bb8b4392fc0d71990b7115db376f055fd1564594eb5/Asset-234x.png" data-mid="209034142" border="0" src="https://freight.cargo.site/w/1000/i/67c1c27189a19dd8238f4bb8b4392fc0d71990b7115db376f055fd1564594eb5/Asset-234x.png" /><img width="3620" height="4765" width_o="3620" height_o="4765" data-src="https://freight.cargo.site/t/original/i/d522725c71e045d2f1bffe7525c1cdffcf7badcb91926e4c4b386066683967ea/Asset-244x.png" data-mid="209034143" border="0" src="https://freight.cargo.site/w/1000/i/d522725c71e045d2f1bffe7525c1cdffcf7badcb91926e4c4b386066683967ea/Asset-244x.png" /> <img width="6047" height="5241" width_o="6047" height_o="5241" data-src="https://freight.cargo.site/t/original/i/8d9a8f26a2a39e5c7af666209ca23b17dbc9b5389f080cd4993ceea4341748ef/Asset-254x.png" data-mid="209034144" border="0" src="https://freight.cargo.site/w/1000/i/8d9a8f26a2a39e5c7af666209ca23b17dbc9b5389f080cd4993ceea4341748ef/Asset-254x.png" /> ︎&nbsp;︎ https://liammead.co.uk/playlist-dedications Thu, 09 Jul 2026 07:42:23 +0000 Liam Mead Freelance Designer https://liammead.co.uk/playlist-dedications SPOTIFY ︎ Playlist Dedications Freelance Senior Designer Akcelo&nbsp;| 2025 A interactive OOH campaign for Spotify subscribers choose someone (or something) to dedicate a playlist to. Live billboards in Sydney and Melbourne shared these so users could see their dedication to friends and family in real time. <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/22ddd9aa181767c8281c9b05e2318b06192ba59269799f79bbff5bf9986fb78d/Spotify-4.png" data-mid="250238443" border="0" src="https://freight.cargo.site/w/1000/i/22ddd9aa181767c8281c9b05e2318b06192ba59269799f79bbff5bf9986fb78d/Spotify-4.png" /> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9564a5b17962d85880744106fa4ffc2c310b66aa283a7a9263965b7366b487fe/Spotify-1.png" data-mid="250238440" border="0" src="https://freight.cargo.site/w/1000/i/9564a5b17962d85880744106fa4ffc2c310b66aa283a7a9263965b7366b487fe/Spotify-1.png" /> <img width="2693" height="1499" width_o="2693" height_o="1499" data-src="https://freight.cargo.site/t/original/i/14b6df32a556fbfc5835cefb219df772cd786b51f67c391fa75721e6ab5a257a/Tube-card-pink-2.png" data-mid="250238444" border="0" src="https://freight.cargo.site/w/1000/i/14b6df32a556fbfc5835cefb219df772cd786b51f67c391fa75721e6ab5a257a/Tube-card-pink-2.png" /> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3823201f35bb84668ebcc8d92bdd506db42b26a746ada4cfbd1514ca5e938893/Spotify-2.png" data-mid="250238441" border="0" src="https://freight.cargo.site/w/1000/i/3823201f35bb84668ebcc8d92bdd506db42b26a746ada4cfbd1514ca5e938893/Spotify-2.png" /> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6f9dd42e1e448a983874c288cbe037c33fcc34c11c85fe1b0142b6cf4c1f1f0a/Spotify-3.png" data-mid="250238442" border="0" src="https://freight.cargo.site/w/1000/i/6f9dd42e1e448a983874c288cbe037c33fcc34c11c85fe1b0142b6cf4c1f1f0a/Spotify-3.png" /> &nbsp; &nbsp; https://liammead.co.uk/search-like-never-before Wed, 17 Apr 2024 00:26:20 +0000 Liam Mead Freelance Designer https://liammead.co.uk/search-like-never-before GOOGLE ︎ Search Like Never Before with AI Mode Freelance Senior Designer Special Agency&nbsp;| 2026 Title design for Australian localisation of the Google Gemini brand film. This included updating UI to match the new design exact, new brand fonts and colours. <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/ba996dbe82232d8c46ef209aef6995371ff0ae11943a25ddf9bf02611cf7d9d1/Google-Screenshot-1.png" data-mid="250240030" border="0" src="https://freight.cargo.site/w/1000/i/ba996dbe82232d8c46ef209aef6995371ff0ae11943a25ddf9bf02611cf7d9d1/Google-Screenshot-1.png" /><img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/d3beb3663b5761ea31c40c17e5d964b35c33e2e51d9577f2dd666be75010dd17/Google-Screenshot-5.png" data-mid="250240034" border="0" src="https://freight.cargo.site/w/1000/i/d3beb3663b5761ea31c40c17e5d964b35c33e2e51d9577f2dd666be75010dd17/Google-Screenshot-5.png" /><img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/9a38c77f1834d7535b1184b30ca2ea7248f030d878e50704150ad2816fa36a8c/Google-Screenshot-4.png" data-mid="250240033" border="0" src="https://freight.cargo.site/w/1000/i/9a38c77f1834d7535b1184b30ca2ea7248f030d878e50704150ad2816fa36a8c/Google-Screenshot-4.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/1636328945c722550b5b90a04e0f901cc9aefe7989aa7306273842bb6fc599bf/Google-Screenshot-3.png" data-mid="250240032" border="0" src="https://freight.cargo.site/w/1000/i/1636328945c722550b5b90a04e0f901cc9aefe7989aa7306273842bb6fc599bf/Google-Screenshot-3.png" /><img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/2ed6e8daa83cab2d9bc1466e68109d15f39e9a08498478a1b5192b82bf5a7952/Google-Screenshot-2.png" data-mid="250240031" border="0" src="https://freight.cargo.site/w/1000/i/2ed6e8daa83cab2d9bc1466e68109d15f39e9a08498478a1b5192b82bf5a7952/Google-Screenshot-2.png" /><img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/39be865f2972189948a126f9da8cf91b588858f3b3b365f4364fa986d01e7d11/Google-Screenshot-6.png" data-mid="250240035" border="0" src="https://freight.cargo.site/w/1000/i/39be865f2972189948a126f9da8cf91b588858f3b3b365f4364fa986d01e7d11/Google-Screenshot-6.png" /> https://liammead.co.uk/real-face-of-mens-health Mon, 05 May 2025 12:22:36 +0000 Liam Mead Freelance Designer https://liammead.co.uk/real-face-of-mens-health MOVEMBER ︎ The Real Face of Men’s Health Freelance Senior Designer Movember | 2024 IHAC Awards / 2025 / Winner Carers and givers to ill men are often overlooked. The extent Men’s health has on people involved has at times taken a backseat, with a deeper understanding needed to fully support all involved. The Movember Institue for Men’s Health conducted an extensive and deep research study into the state of men’s health, which was launched with a campaign to generate awareness and challenge governments of the world to commit to real change. The campaign had multiple channels which were developed by the Movember In-House creative department. The AU Report<img width="6800" height="5600" width_o="6800" height_o="5600" data-src="https://freight.cargo.site/t/original/i/1d5d0641cfd00e407e0a9bde679bef490f7d359c20e00ccd5aa424d402888a5d/Movember-men-s-health-report-1-min.png" data-mid="232802680" border="0" src="https://freight.cargo.site/w/1000/i/1d5d0641cfd00e407e0a9bde679bef490f7d359c20e00ccd5aa424d402888a5d/Movember-men-s-health-report-1-min.png" />To share the findings of the state of men’s ill health, carers and government support systems, Movember created a series of Mental Helath Reports to be sent to the governments of each country. Below is the Australian Report, designed based off the English Report. This report was shared to press and delivered directly to government officials, with the aim to get more commitment and support from health departments to make up underfunding for year. The report used The Real Face of Men’s Health campaign assets, alongside developing a new visual design style for the Movember brand. <img width="1200" height="1100" width_o="1200" height_o="1100" data-src="https://freight.cargo.site/t/original/i/ff4f6991f9580d7ed817cefd6b67507883b0072e7a5d29f3f0c186f716f2e083/Movember-men-s-health-report-5.gif" data-mid="232804335" border="0" src="https://freight.cargo.site/w/1000/i/ff4f6991f9580d7ed817cefd6b67507883b0072e7a5d29f3f0c186f716f2e083/Movember-men-s-health-report-5.gif" /> UK OOH Campaign <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/be618456b40c5574eb5cceb6faca32f803f0f0bd1de38674d0e79dd73055e7a2/Movember-5.png" data-mid="232800994" border="0" src="https://freight.cargo.site/w/1000/i/be618456b40c5574eb5cceb6faca32f803f0f0bd1de38674d0e79dd73055e7a2/Movember-5.png" /> To coincide the Mental Health Report launch and a series of TVC in the UK, Movember was donated a series of OOH spaces to promote The Real Face of Men’s Health. Cargivers and supporters were placed front and centre, acknowledging the role everyone plays in ill Men’s health, and how it effects us all. The campaigns directed the public to the extensive report and the campaigns digital precense. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d480e1484107e98dee82bbcebeca47f7dc0b0e6709ea796384df9e310533329b/Movember-1.png" data-mid="232800991" border="0" src="https://freight.cargo.site/w/1000/i/d480e1484107e98dee82bbcebeca47f7dc0b0e6709ea796384df9e310533329b/Movember-1.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4140b32a848b3034f88420d07591929884f3c69932765db935237a58681b316d/Movember-2.png" data-mid="232800992" border="0" src="https://freight.cargo.site/w/1000/i/4140b32a848b3034f88420d07591929884f3c69932765db935237a58681b316d/Movember-2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/95c4eeb1f599c5006f55541c41c9fcf49231d370dd03b9127caede860b5c4643/Movember-3.png" data-mid="232800993" border="0" src="https://freight.cargo.site/w/1000/i/95c4eeb1f599c5006f55541c41c9fcf49231d370dd03b9127caede860b5c4643/Movember-3.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5d650807e9a2af21fee4c0f99f84f42906508ab016114e37ff32e36d81d0c1f2/Movember-6.png" data-mid="232800990" border="0" src="https://freight.cargo.site/w/1000/i/5d650807e9a2af21fee4c0f99f84f42906508ab016114e37ff32e36d81d0c1f2/Movember-6.png" /> Supporter Toolkit <img width="4258" height="2397" width_o="4258" height_o="2397" data-src="https://freight.cargo.site/t/original/i/a7655f5df273962143ad7bf24dd5f1a9cc179824851ec8f7eeeb4dc44b0993e7/Rectangle-40.png" data-mid="232852979" border="0" src="https://freight.cargo.site/w/1000/i/a7655f5df273962143ad7bf24dd5f1a9cc179824851ec8f7eeeb4dc44b0993e7/Rectangle-40.png" /> The campaign toolkit was sent to brand embassadors in campaign territories to educate Mo supporters on the campaign, it’s purpose and how to generate social media awareness for the campaign’s goals to create real change for everyone involved in men’s health. <img width="4258" height="2397" width_o="4258" height_o="2397" data-src="https://freight.cargo.site/t/original/i/9f8fdff988c6e39e4a49f08b95fd2086d6bdccccdbfbf069bd84ae8e13e5bde4/Rectangle-41.png" data-mid="232852980" border="0" src="https://freight.cargo.site/w/1000/i/9f8fdff988c6e39e4a49f08b95fd2086d6bdccccdbfbf069bd84ae8e13e5bde4/Rectangle-41.png" /> <img width="4258" height="2397" width_o="4258" height_o="2397" data-src="https://freight.cargo.site/t/original/i/fa5724254e0fe4cfa0e62dfdc1cff6f382f00995b5f0da7b671b751cef118af7/Rectangle-42.png" data-mid="232852981" border="0" src="https://freight.cargo.site/w/1000/i/fa5724254e0fe4cfa0e62dfdc1cff6f382f00995b5f0da7b671b751cef118af7/Rectangle-42.png" /> <img width="4258" height="2398" width_o="4258" height_o="2398" data-src="https://freight.cargo.site/t/original/i/1f22e57e768335114c411c9132d24f57fc6e37111651f1fa2ad352f843eaea94/Rectangle-43.png" data-mid="232852982" border="0" src="https://freight.cargo.site/w/1000/i/1f22e57e768335114c411c9132d24f57fc6e37111651f1fa2ad352f843eaea94/Rectangle-43.png" /> <img width="4258" height="2398" width_o="4258" height_o="2398" data-src="https://freight.cargo.site/t/original/i/496185bab01462f763de1ed74aa85d5e4210e29c8387d93f36febc82bbeba669/Rectangle-44.png" data-mid="232852983" border="0" src="https://freight.cargo.site/w/1000/i/496185bab01462f763de1ed74aa85d5e4210e29c8387d93f36febc82bbeba669/Rectangle-44.png" /> <img width="4258" height="2398" width_o="4258" height_o="2398" data-src="https://freight.cargo.site/t/original/i/4e1ded44fc503c72e385b30fc70d4e7c021a5bc1e9627dfbc79e6d25b657c90c/Rectangle-45.png" data-mid="232852984" border="0" src="https://freight.cargo.site/w/1000/i/4e1ded44fc503c72e385b30fc70d4e7c021a5bc1e9627dfbc79e6d25b657c90c/Rectangle-45.png" /> <img width="4258" height="2398" width_o="4258" height_o="2398" data-src="https://freight.cargo.site/t/original/i/2be291b0ff85b6e18efb9bf21cdc6ea84167a6986f42615bdfa90d8652d641dc/Rectangle-46.png" data-mid="232852985" border="0" src="https://freight.cargo.site/w/1000/i/2be291b0ff85b6e18efb9bf21cdc6ea84167a6986f42615bdfa90d8652d641dc/Rectangle-46.png" /> <img width="4258" height="2398" width_o="4258" height_o="2398" data-src="https://freight.cargo.site/t/original/i/954b1a1227c0f09b8abd2a1f7dd914efab88dd1f4fb1b11f0c1b7be2807652b3/Rectangle-47.png" data-mid="232852986" border="0" src="https://freight.cargo.site/w/1000/i/954b1a1227c0f09b8abd2a1f7dd914efab88dd1f4fb1b11f0c1b7be2807652b3/Rectangle-47.png" /> <img width="4258" height="2398" width_o="4258" height_o="2398" data-src="https://freight.cargo.site/t/original/i/d0b66314921406a6e1c7445b5b6c33addaa18c6fbc6b6cd6ebebe2ae050c21e6/Rectangle-48.png" data-mid="232852987" border="0" src="https://freight.cargo.site/w/1000/i/d0b66314921406a6e1c7445b5b6c33addaa18c6fbc6b6cd6ebebe2ae050c21e6/Rectangle-48.png" /> https://liammead.co.uk/kayo-sports Mon, 05 May 2025 06:54:32 +0000 Liam Mead Freelance Designer https://liammead.co.uk/kayo-sports KAYO SPORTS ︎ BALBAO (Foxtel in-house) Designer | 2024 Never Throw in the Towel Tszyu’s comeback fight to take on the IBF World Title Champion Murtazaliev, KAYO Sports had the opportunity to increase brand awareness of their Pay-Per-View content. A promotional box and sports towel were concepted to promote the fight. Recently rebranding, the team took the opportunity to increase brand awareness through sending a special package to social sports influencers. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/dbc484581fcadef78724a99a7bc560e5c6016304f4a20524139a2caf0966a029/Kayo-Box-1-min.png" data-mid="232799757" border="0" src="https://freight.cargo.site/w/1000/i/dbc484581fcadef78724a99a7bc560e5c6016304f4a20524139a2caf0966a029/Kayo-Box-1-min.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/c58824a16d3c88611d34c4e478d0faa2a2a1d2ebcf9afdff604576832f601030/Kayo-Box-2-min.png" data-mid="232799758" border="0" src="https://freight.cargo.site/w/1000/i/c58824a16d3c88611d34c4e478d0faa2a2a1d2ebcf9afdff604576832f601030/Kayo-Box-2-min.png" /> Using the KAYO brand, a quote from Tszyu’s prefight interview was used, headlining ‘The Comeback is Always Sweeter’. Inside the box was the event key artwork, with the event date and partners. The influencer also received a towel with the phrase ‘Never Throw in the Towel’, playing to Tszyu’s pre match determination and something adaptable so the item was keepable and be used beyond the event. <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1bc524613a3f454ec0105063da69751997777c4d8096c41a74180906cb2613e8/61626-microfibre_fitness_towel_mockup_KAYO-min.png" data-mid="232799764" border="0" src="https://freight.cargo.site/w/1000/i/1bc524613a3f454ec0105063da69751997777c4d8096c41a74180906cb2613e8/61626-microfibre_fitness_towel_mockup_KAYO-min.png" /> Digital Banners Role: Designer A series of digital banners to promote a special promotion for New KAYO customers. <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/0ef803c018bf685272c670dae9e4fa3cf827f69f58f99d7e92fde667ed8e3994/Kayo-2.png" data-mid="232849510" border="0" src="https://freight.cargo.site/w/1000/i/0ef803c018bf685272c670dae9e4fa3cf827f69f58f99d7e92fde667ed8e3994/Kayo-2.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/b24eb56211b818674c13e0d7e257bdbf986d22f0f5ebfc144462fd4ef326841c/Kayo-3.png" data-mid="232849511" border="0" src="https://freight.cargo.site/w/1000/i/b24eb56211b818674c13e0d7e257bdbf986d22f0f5ebfc144462fd4ef326841c/Kayo-3.png" />Get On Board billboard&nbsp; Role: Designer/Artworker Artwork for a print billboard to launch the Get On Board campaign for the latest Cricket tournaments. Design was updated from previous brand to new brand, adding new campaign imagery. <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/fd886b4f9e62b390c2f783750e885122ad3d1659eddb6ceb331bb14b922c36cc/Kayo-1.png" data-mid="232849509" border="0" src="https://freight.cargo.site/w/1000/i/fd886b4f9e62b390c2f783750e885122ad3d1659eddb6ceb331bb14b922c36cc/Kayo-1.png" /> https://liammead.co.uk/ad-you Tue, 16 Apr 2024 07:17:13 +0000 Liam Mead Freelance Designer https://liammead.co.uk/ad-you YOUNG LIONS ︎ <img width="730" height="110" width_o="730" height_o="110" data-src="https://freight.cargo.site/t/original/i/8f097197d9c977ff8a8b3042f55d923958306894743349da927cb779ec610734/Ad-You-logo.svg" data-mid="232879586" border="0" src="https://freight.cargo.site/w/730/i/8f097197d9c977ff8a8b3042f55d923958306894743349da927cb779ec610734/Ad-You-logo.svg" /> with Rinesh Minstry Joint Creative Lead | 2023 Ad You (styled +You) is a welcoming identity that invites individuality and expression. When looking at previous advertising industry campaigns, we found they don’t showcase the excellence UK advertising is known for. We aimed to create something relevant and directed specifically at a modern audience that promoted the industry in its best light. With almost half of the public saying advertising can positively effect change, but that it’s not doing enough, we wanted to focus on how bringing young people into the industry will accelerate this. Our strapline is ‘to be the change’ - a call to action motivating our audience to be the difference they want to see. Each character in the logo has been meticulously chosen to be different, to reflect young people’s sense of imagination and identity. This ideology is at the heart of +You, paired with a vibrant, yet considered colour scheme that doesn’t come across intrusive or intimidating, truly resonating with the target demographic. We have also created a suite of versatile icons, that bring a playful yet stylistic aspect to +YOU, that can be applied to various collateral. <img width="3014" height="1695" width_o="3014" height_o="1695" data-src="https://freight.cargo.site/t/original/i/f968a41ad6bef481cf23f02ccb1493276e805eceecf9ac704771665e71828563/Rinesh_-_Liam_Young-Lions-2023_Deck_Page_2.png" data-mid="209034203" border="0" src="https://freight.cargo.site/w/1000/i/f968a41ad6bef481cf23f02ccb1493276e805eceecf9ac704771665e71828563/Rinesh_-_Liam_Young-Lions-2023_Deck_Page_2.png" /> The styling of the word ‘Ad’ to a ‘+’ clearly communicates that we are welcoming young, motivated talent to join our world class industry. This unique verbal motif works as an ownable device that can be adapted to fit numerous messages.Brand Playbook <img width="1512" height="982" width_o="1512" height_o="982" data-src="https://freight.cargo.site/t/original/i/f094ff9a3f43af2804fc631a08d2c350f53beb317ac5c4f97fb7e29dfce394dd/Playbook-1.png" data-mid="233047462" border="0" src="https://freight.cargo.site/w/1000/i/f094ff9a3f43af2804fc631a08d2c350f53beb317ac5c4f97fb7e29dfce394dd/Playbook-1.png" /> <img width="1512" height="982" width_o="1512" height_o="982" data-src="https://freight.cargo.site/t/original/i/0e4b999f62166e59430e9c7784ffa9a4554495abdf6fbc2f727758f90b707985/Playbook-2.png" data-mid="233047463" border="0" src="https://freight.cargo.site/w/1000/i/0e4b999f62166e59430e9c7784ffa9a4554495abdf6fbc2f727758f90b707985/Playbook-2.png" /> <img width="1512" height="982" width_o="1512" height_o="982" data-src="https://freight.cargo.site/t/original/i/4eb7408e799f3e973ee22467eeaed9b4ccfeda95bff6895e5e355cbf686581ad/Playbook-3.png" data-mid="233047464" border="0" src="https://freight.cargo.site/w/1000/i/4eb7408e799f3e973ee22467eeaed9b4ccfeda95bff6895e5e355cbf686581ad/Playbook-3.png" /> <img width="1512" height="982" width_o="1512" height_o="982" data-src="https://freight.cargo.site/t/original/i/7448c4a1925398b932f909b9d9742476a9ae93ef3c3cbe6327cff337cdde8aa8/Playbook-4.png" data-mid="233047465" border="0" src="https://freight.cargo.site/w/1000/i/7448c4a1925398b932f909b9d9742476a9ae93ef3c3cbe6327cff337cdde8aa8/Playbook-4.png" /> <img width="1512" height="982" width_o="1512" height_o="982" data-src="https://freight.cargo.site/t/original/i/6d796b85d9610649b10ce79188fb935172030865b2453b77fd5b46b534a832df/Playbook-5.png" data-mid="233047466" border="0" src="https://freight.cargo.site/w/1000/i/6d796b85d9610649b10ce79188fb935172030865b2453b77fd5b46b534a832df/Playbook-5.png" /> <img width="1512" height="982" width_o="1512" height_o="982" data-src="https://freight.cargo.site/t/original/i/cde5b6c7435f9262d8c3f6926a294352d53874e902243aba8d917138d05ecd29/Playbook-6.png" data-mid="233047467" border="0" src="https://freight.cargo.site/w/1000/i/cde5b6c7435f9262d8c3f6926a294352d53874e902243aba8d917138d05ecd29/Playbook-6.png" /> <img width="1512" height="982" width_o="1512" height_o="982" data-src="https://freight.cargo.site/t/original/i/4b912f660aeb77b541d58501d1645d8445125f8230f0dafdd18216ec171b921e/Playbook-7.png" data-mid="233047468" border="0" src="https://freight.cargo.site/w/1000/i/4b912f660aeb77b541d58501d1645d8445125f8230f0dafdd18216ec171b921e/Playbook-7.png" /> <img width="1512" height="982" width_o="1512" height_o="982" data-src="https://freight.cargo.site/t/original/i/c598f5364d574c778bbe29af687a50fd59ded6a00b01110d5a798cbaa37fc00b/Playbook-8.png" data-mid="233047469" border="0" src="https://freight.cargo.site/w/1000/i/c598f5364d574c778bbe29af687a50fd59ded6a00b01110d5a798cbaa37fc00b/Playbook-8.png" /> <img width="1512" height="982" width_o="1512" height_o="982" data-src="https://freight.cargo.site/t/original/i/601d5e35144fc6ea0c3528fa34fdd153bd6ce702bfa75c95822a87c863b4797a/Playbook-9.png" data-mid="233047470" border="0" src="https://freight.cargo.site/w/1000/i/601d5e35144fc6ea0c3528fa34fdd153bd6ce702bfa75c95822a87c863b4797a/Playbook-9.png" /> <img width="1512" height="982" width_o="1512" height_o="982" data-src="https://freight.cargo.site/t/original/i/3f1078b27cc78f705aa18eb5d2efa5fe997a83fa0c873185f734e289065d13c5/Playbook-10.png" data-mid="233047471" border="0" src="https://freight.cargo.site/w/1000/i/3f1078b27cc78f705aa18eb5d2efa5fe997a83fa0c873185f734e289065d13c5/Playbook-10.png" /> We carefully crafted our brand’s conversational yet informative tone of voice alongside it’s unpretentious aesthetic that enable us to engage with our target audience and adapt to socio-economic issues that shape the world around us. As part of our concepting, we explored potential OOH and social media campaign copy lines, capturing the tone of Gen-Z skeptics to flipt their perception on working in Advertising.In-Situ <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/9f9a1771f5b6aea386e9b3dd78291fdcdfe623b5c168cf7efd5d30e3ad101645/New-Ad-You-billboard-min.png" data-mid="232880190" border="0" src="https://freight.cargo.site/w/1000/i/9f9a1771f5b6aea386e9b3dd78291fdcdfe623b5c168cf7efd5d30e3ad101645/New-Ad-You-billboard-min.png" /> <img width="540" height="600" width_o="540" height_o="600" data-src="https://freight.cargo.site/t/original/i/52b313d03e40e2204e32ac55c11a32f738936a1820372472781ed34fc24810d7/Social-Post-1.png" data-mid="233047481" border="0" src="https://freight.cargo.site/w/540/i/52b313d03e40e2204e32ac55c11a32f738936a1820372472781ed34fc24810d7/Social-Post-1.png" /> <img width="540" height="600" width_o="540" height_o="600" data-src="https://freight.cargo.site/t/original/i/5e9b21cda03bd228e72c45d58c136f6ff704231b4ec3f63ee5983686371e3db5/Social-Post-2.png" data-mid="233047482" border="0" src="https://freight.cargo.site/w/540/i/5e9b21cda03bd228e72c45d58c136f6ff704231b4ec3f63ee5983686371e3db5/Social-Post-2.png" /> <img width="540" height="600" width_o="540" height_o="600" data-src="https://freight.cargo.site/t/original/i/018e2f68f58a31239cab1cf122a7772ea39625de81dc87b72a68845bf85d1cd4/Social-Post-3.png" data-mid="233047483" border="0" src="https://freight.cargo.site/w/540/i/018e2f68f58a31239cab1cf122a7772ea39625de81dc87b72a68845bf85d1cd4/Social-Post-3.png" /> To cater to the ever-changing and challenging perception of young people towards the world, we have developed a brand identity that can be easily adapted and used consistently. Our unique use of colour, typography, and iconography creates a visual language that can be tailored to various platforms without losing its authenticity. Our warm and welcoming visuals combined with the flexible device in our name allow for new adaptations to ensure the brand stays relevant and relatable moving forward. <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/932718adba259a7511c961ff9d4ad8b470fabb6f2a1feb15dd4deff9d4e91d37/Rinesh_-_Liam_Young-Lions-2023_Deck_Page_5.png" data-mid="209034204" border="0" src="https://freight.cargo.site/w/1000/i/932718adba259a7511c961ff9d4ad8b470fabb6f2a1feb15dd4deff9d4e91d37/Rinesh_-_Liam_Young-Lions-2023_Deck_Page_5.png" /> https://liammead.co.uk/if-this-speaks-to-you Tue, 16 Apr 2024 07:20:47 +0000 Liam Mead Freelance Designer https://liammead.co.uk/if-this-speaks-to-you MIND ︎ If this speaks to you, speak to us Langland Designer | 2021–2022 Cannes Lions / 2023 / BronzeD&amp;AD / 2023 / ShortlistPM Society / 2023 / Gold + BronzeCommunique / 2023 / GoldLIA / 2023 / Gold (2x) + BronzeBritish Arrows / 2023 / Shortlist Many communities feel disconnected from the mental health system. Communications fail to represent or resonate with them, meaning they don’t seek out the support they need. If This Speaks To You, Speak To Us changed that. Mind worked with Universal Music to pair real people with experiences of mental health challenges with breakthrough artists who shared a similar cultural background. The artists wrote and performed spoken word pieces representing the advisors’ mental health stories with authentic, relatable, representative voices.Campaign Context - Spoken Word FilmsWe partnered artists with people who have expereinced mental health challenges to create spoken word performances about their advisors journey. People were chosen from different cultural backgrounds to reflect communities around the country who don’t feel seen in mental health communications. Mental Health Week - OOH Campaign<img width="3888" height="2592" width_o="3888" height_o="2592" data-src="https://freight.cargo.site/t/original/i/f97dc0e883a5dee4bb1990073b4a76011fb3e07b479a336b7ee435d9dfabea8b/Digital-6-sheet-waterloo-edit.png" data-mid="209104800" border="0" src="https://freight.cargo.site/w/1000/i/f97dc0e883a5dee4bb1990073b4a76011fb3e07b479a336b7ee435d9dfabea8b/Digital-6-sheet-waterloo-edit.png" /> For the OOH awareness camapign, we took passages from these performances and placed them on billboards around the country during Mental Health Awareness Week, we took passages from the performances and used them in digital and print OOH spaces. These were designed to be typographically led to bring attention to the words. The Mind brand colours were used to reinforce their brand identity, helping to cut through the noise of other ad campaigns shared in the spaces. <img width="950" height="1080" width_o="950" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6231028a622815aaf71334bc83b81a6a2b42de65f78361e26dc308b3786ceb6d/Mind_Social_Post_WC_23rd_May-02-blue.png" data-mid="209104788" border="0" src="https://freight.cargo.site/w/950/i/6231028a622815aaf71334bc83b81a6a2b42de65f78361e26dc308b3786ceb6d/Mind_Social_Post_WC_23rd_May-02-blue.png" /> <img width="950" height="1080" width_o="950" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae631dc1c83d8f267ff76ecae4a4601de0e874a0a2c7349141a6760021c345c1/Mind_Social_Post_WC_23rd_May-02-2.png" data-mid="209104787" border="0" src="https://freight.cargo.site/w/950/i/ae631dc1c83d8f267ff76ecae4a4601de0e874a0a2c7349141a6760021c345c1/Mind_Social_Post_WC_23rd_May-02-2.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/e861237678dcf28009ceb79f53f773407e8876b1def1936509462004c4b66daa/Mind_Social_Post_CX.png" data-mid="209112396" border="0" src="https://freight.cargo.site/w/1000/i/e861237678dcf28009ceb79f53f773407e8876b1def1936509462004c4b66daa/Mind_Social_Post_CX.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/3ebd5c7cfd072f8034daa040be6ca1e8d993f3013f1cae8c76ae8b34ca88b7d2/Mind_Social_Post_tube-card.png" data-mid="209112397" border="0" src="https://freight.cargo.site/w/1000/i/3ebd5c7cfd072f8034daa040be6ca1e8d993f3013f1cae8c76ae8b34ca88b7d2/Mind_Social_Post_tube-card.png" /> <img width="950" height="1080" width_o="950" height_o="1080" data-src="https://freight.cargo.site/t/original/i/283ddae5cd87df0e4da9194d5edaa5ec08471fc526d1348135629573e97936b1/Mind_Social_Post_WC_23rd_May-02-1.png" data-mid="209104786" border="0" src="https://freight.cargo.site/w/950/i/283ddae5cd87df0e4da9194d5edaa5ec08471fc526d1348135629573e97936b1/Mind_Social_Post_WC_23rd_May-02-1.png" /> Poverty Stream Digital Banners Desinger | 2023 A series of digital banners to help spread awareness on the effect of the cost of living crisis had on mental health. Handwriting was used to share the everyday things people were scared of not being able to do.&nbsp; The animated banners ended on a the campaign tagline, along with following through support channels to help people. <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/a2275cefe9ad3c7aa30a22d73c9c43181f5bd3a77f10374560bf8be080c0d1f1/Mind-1.png" data-mid="233020533" border="0" src="https://freight.cargo.site/w/1000/i/a2275cefe9ad3c7aa30a22d73c9c43181f5bd3a77f10374560bf8be080c0d1f1/Mind-1.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/a5043bd44bf911e34c37deb1467162d5980ac4f5a2a2835c9dc185244e0e0094/Mind-2.png" data-mid="233020543" border="0" src="https://freight.cargo.site/w/1000/i/a5043bd44bf911e34c37deb1467162d5980ac4f5a2a2835c9dc185244e0e0094/Mind-2.png" /> If you can’t find the words, talk to Mind <img width="1200" height="600" width_o="1200" height_o="600" data-src="https://freight.cargo.site/t/original/i/c81a524b617269758176856478a581a116c0c5068ce4cfcb364516c3866858cb/Mind-3.png" data-mid="233123188" border="0" src="https://freight.cargo.site/w/1000/i/c81a524b617269758176856478a581a116c0c5068ce4cfcb364516c3866858cb/Mind-3.png" /> Alternative Pitch Route Creative + Designer | 2021 As part of the pitch process for winning the Mind pitch, a second route was conceptualised, exploring an alternative creative solution to the brand strategy. This work can be viewed here. https://liammead.co.uk/donald-trumps-1 Wed, 17 Apr 2024 00:44:34 +0000 Liam Mead Freelance Designer https://liammead.co.uk/donald-trumps-1 RANDOM ︎ DONALD TRUMPS Side project | 2021 The Side Show / 2021 / BronzeThe Drum / Chip Shop Awards / 2021 / Highly Commended Play with Trump like he plays with politics!Trump’s most iconic tweets now in playing card form. Gather round the cofveve table to reflect on his turbulent Twitter career and play his tweets on Retweets, Replies, Likes, Accuracy, Arrogance and Professionalism. <img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/9308e6d7833543e5a9848aa0c1703b51732397a71928f28a075b45c66daa88ca/new-trump-shoot-1.jpg" data-mid="209107566" border="0" src="https://freight.cargo.site/w/1000/i/9308e6d7833543e5a9848aa0c1703b51732397a71928f28a075b45c66daa88ca/new-trump-shoot-1.jpg" /><img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/178960c0d09c1569fd0d291ae4894b71e5df362537238594ea355a635bbeb9c5/trump-cards.jpg" data-mid="209107601" border="0" src="https://freight.cargo.site/w/1000/i/178960c0d09c1569fd0d291ae4894b71e5df362537238594ea355a635bbeb9c5/trump-cards.jpg" /> Donald Trumps Card Game brings back Donald Trumps infamous Twitter (you’ll never only be known as X) timeline for players to relive a presidency fit for reality TV. The game parodies the iconic UK card game, allowing players to show treat Trump as he treats others. <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/dc36485588b47640baf245de1a717dd0edea454c54be284edfd8b60722fc07cd/Fockups_phone.png" data-mid="232925058" border="0" src="https://freight.cargo.site/w/1000/i/dc36485588b47640baf245de1a717dd0edea454c54be284edfd8b60722fc07cd/Fockups_phone.png" /> <img width="459" height="889" width_o="459" height_o="889" data-src="https://freight.cargo.site/t/original/i/3c31b0e1a58b888811f1c45e9e13c4802a2e04fc8fa28263d2c3af59c63e581e/Donald-Trumps-instagram-story-2.png" data-mid="209107603" border="0" src="https://freight.cargo.site/w/459/i/3c31b0e1a58b888811f1c45e9e13c4802a2e04fc8fa28263d2c3af59c63e581e/Donald-Trumps-instagram-story-2.png" /> <img width="459" height="889" width_o="459" height_o="889" data-src="https://freight.cargo.site/t/original/i/a985fa9f4f2381a7071b8d0d40f8376c711bdf8ff4394c3747f48eddff751808/Donald-Trumps-instagram-story-1.png" data-mid="209107602" border="0" src="https://freight.cargo.site/w/459/i/a985fa9f4f2381a7071b8d0d40f8376c711bdf8ff4394c3747f48eddff751808/Donald-Trumps-instagram-story-1.png" /> To promote the launch of the cards, the card game launched with an Instagram account. Different social posts were shared centred around relevant political issues Trump was tweeting about. Cards were designed for posts about the COVID-19 pandemic and the election, capturing his latest comments in the trump card format. With his Twitter (you’ll never only be known as X) previously deleted, the cards serve as a physical relic of his most discussed and polarised tweets. <img width="838" height="1077" width_o="838" height_o="1077" data-src="https://freight.cargo.site/t/original/i/36afb61eec16d875d6c096c35849a4eeba6f146d74fb58d243bf2cb6e7f1e860/Trumps-insta-1.png" data-mid="209107563" border="0" src="https://freight.cargo.site/w/838/i/36afb61eec16d875d6c096c35849a4eeba6f146d74fb58d243bf2cb6e7f1e860/Trumps-insta-1.png" /> <img width="838" height="1077" width_o="838" height_o="1077" data-src="https://freight.cargo.site/t/original/i/638685b1194095b5128311e91f93f39dcaff21fe204d68b79f0e5b2315f50a51/Trumps-insta-2.png" data-mid="209107564" border="0" src="https://freight.cargo.site/w/838/i/638685b1194095b5128311e91f93f39dcaff21fe204d68b79f0e5b2315f50a51/Trumps-insta-2.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/8b7ebb35682a4faeca207c1751123092de9050141754c6a5422fef0e5dfdc9c8/TRUMP-WEBSITE.png" data-mid="232925249" border="0" src="https://freight.cargo.site/w/1000/i/8b7ebb35682a4faeca207c1751123092de9050141754c6a5422fef0e5dfdc9c8/TRUMP-WEBSITE.png" /><img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/17e20371e781058eada4a3e1d60ddc582dda1a77afd33f07f68e0de793bdc535/Trumps-protest-poster-mockups.png" data-mid="209107565" border="0" src="https://freight.cargo.site/w/1000/i/17e20371e781058eada4a3e1d60ddc582dda1a77afd33f07f68e0de793bdc535/Trumps-protest-poster-mockups.png" /><img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/c2be275255ad463f67a4b6aa4ca990a966caa328bd8615da931774c41c6c1325/Trumps_TWITTER-PHOTOSKIN_Highly-Commended.png" data-mid="209107562" border="0" src="https://freight.cargo.site/w/1000/i/c2be275255ad463f67a4b6aa4ca990a966caa328bd8615da931774c41c6c1325/Trumps_TWITTER-PHOTOSKIN_Highly-Commended.png" />